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What’s In It?

Mikkel Jul Hvilshøj anatomizes simple meals in this assignment for cookware company Eva Solo. Shot on a selection of pastels, the photographer aimed to capture the beauty of food preparation on their Instagram- paring the ingredients with the proper pan and chopping them to the right specification.

Miniature Calendar

Starting in 2011, Tatsuya Tanaka has been framing scenes of miniature bliss into diorama-esque photographs that have effortlessly captivated his audience for years. Using everyday items easily found around the house or within a grocery store, Tatsuya can create a lush forest just by using broccoli and bits of parsley. Want to recreate a peaceful afternoon on the golf course? Use a grass colored shoe sole and position some figurines on or around the cup.

It’s truly amazing what Tatsuya can do with literally anything he puts his hand on. He serves as a true testament to the creative spirit.

Designing for the Invisible Experience

uxadvantage

When we’re doing our job well, users don’t see our designs. Our users don’t understand how much time we put into our taxonomies or information architecture. It’s invisible to them.

Instead, customers focus on their experience. What they care about is their experience while using our products and applications. But as soon as they become frustrated, our designs become visible.

In an interview with Netflix customers, happy customers didn’t talk about the design. Instead, they focused on their experience and how it made them feel. As soon as they experienced a negative emotion—like frustration—customers saw the designs and even asked questions like “why did they design it this way?”

We want our customers to experience our designs, not see them. We can do this by eliminating all negative emotions. Usability testing and field studies are a great way to to see through our users’ eyes and solve for these problems. And when we spend more time observing our users, we can create designs that our users don’t see, but rather experience.

adapted from “Great Designs Should Be Experienced and Not Seen” by Jared M. Spool

Come to the UX Advantage Conference and hear interviews with design leaders from PayPal, MasterCard, and GE on how they are shifting to designing for the invisible experience and the changes needed in the work process and design cycle to make this happen.

See, that’s what the app is perfect for.

Let’s go skate.

What’s In It?

Miniature Calendar

Designing for the Invisible Experience